Strategies · ClickPay

ClickPay

Jump to product, campaign, PO, or run a command ⌘K

● ops 14m ● ppc 2h ● api ok 3 approvals

Advertising

Campaigns Ad Groups Targets

All

Keywords

ASINs

Search Terms Placements Hourly Launches

ClickPay Suggests 27

Strategies

Audiences

Saved views

Off target 1

In a launch window 1

Rules held by a gate 6

g goal r rules ⏎ open

Strategies

6 strategies · 1 off target · 17 rules owned

Jul 19 – Aug 17vs prior 30d

Compare

New strategy

All 6

On target 3

Off target 1

In a launch window 1

Paused 1

A strategy is a goal plus the rules that serve it. Every figure below is measured against the goal, never against last month — a number that improved while missing the goal is still a miss.

+ filter

Save as view

Make a rule

Duck launch — buy the rank PB345 · 4 campaigns · $30/day day 2 of 30

Reach page one for light up bath toys and hold it, accepting ACoS up to 60% until day 30.

the goal

Started 08-17. Day 14 gate on 08-31: keep going only if CVR is above 8%.

against the goal, not against last month

Organic rank #14 target #8

CVR 6.1% target 8.0%

ACoS 52% target <60%

Spend pace $28/day target $30/day

rules it owns

● Bid up on page-two keywords on

● Harvest converting terms staged

● Hold ACoS under 60% on

● Pause if cover under 14d on

Breaks even at 8% conversion. It is at 6.1% on 2 days of data, which is not yet evidence of anything — the gate on 08-31 is where this gets decided, and Vine and A+ content are still not done.

Edit goal

Rules

Putty — defend the margin PB224 · 6 campaigns · $65/day off target

Hold net margin above 20% after ads. Give up rank before giving up margin.

the goal

Running since 06-02. Reviewed weekly.

against the goal, not against last month

NM% after ads 11.4% target >20%

ACoS 61.9% target <38%

Buy box 88% target >95%

Organic rank #4 target top 5

rules it owns

● Bid down over target ACoS held

● Negate zero-sale terms on

● Lower budget when NM% dips off

Two of its three rules cannot act: rule writes are off and the third was never enabled. The strategy has been off target for 11 days and has done nothing about it, which is the strategy working exactly as configured.

Edit goal

Rules

Scale trays — harvest profit SW043, SW044 · 3 campaigns · $30/day on target

Take the profit. Hold ACoS under 25% and let rank fall if it must.

the goal

Running since 03-14. Reviewed monthly.

against the goal, not against last month

ACoS 21.6% target <25%

NM% after ads 24.8% target >20%

Units 96/mo target >80/mo

Organic rank #3 target top 10

rules it owns

● Bid down over 25% ACoS on

● Raise budget under target on

Four months on target with no manual intervention. This is what the other two are supposed to look like.

Edit goal

Rules

3 of 6 shown · 17 rules · 6 of them held by a gate · $172/day committed

a strategy owns rules; it never writes to Amazon itself