|
Revenue |
$268,410 |
$291,840 |
$164,220 |
+4.1% |
100% |
settled |
Temu is on a cash basis inside this line |
| ● |
Refunds |
−$9,140 |
−$10,260 |
−$3,880 |
−38% |
2.4% |
incomplete |
returns arrive ~3 weeks after the sale |
|
Net revenue |
$259,270 |
$281,580 |
$160,340 |
+2.8% |
97.6% |
incomplete |
— |
|
Cost of goods |
−$96,180 |
−$104,290 |
−$58,910 |
+0.4% |
35.9% |
restated |
landed cost, recomputed on every receipt |
|
Gross profit |
$163,090 |
$177,290 |
$101,430 |
+4.2% |
61.8% |
incomplete |
— |
| ● |
Marketplace fees |
−$40,260 |
−$43,780 |
−$21,940 |
−11% |
13.4% |
settling |
4 days of orders have not finished settling |
| ● |
Fulfilment |
−$38,410 |
−$41,220 |
−$22,180 |
−4% |
13.5% |
settling |
same four days |
|
Storage and long-term |
−$2,140 |
−$2,880 |
−$1,610 |
+12% |
1.0% |
settled |
Q4 surcharge starts October |
|
Advertising |
−$26,180 |
−$29,940 |
−$17,620 |
+9% |
10.7% |
settled |
PB345 launch added $30/day on Aug 03 |
|
The two red rows are why August is shown as a range and not a number. Amazon settles fees over about four days, so the most recent four days of orders carry only part of the fees they will eventually carry, and the newest month always reads more profitable than it is — between 10% and 21% high, measured against how the last six months finished. Refunds lean the same way, because a return arrives about three weeks after the sale it reverses. Both errors flatter, neither cancels the other, and a single confident figure for a month in progress would be the most misleading number on this canvas.
|
|
Duty and freight |
−$14,290 |
−$11,640 |
−$8,420 |
−3% |
5.1% |
restated |
July restated Aug 06 — $3,180 duty refund |
|
Other |
−$3,420 |
−$3,610 |
−$1,980 |
+1% |
1.2% |
settled |
— |
|
Operating profit |
$38,390 |
$44,220 |
$27,680 |
+6.4% |
16.9% |
$21,900 to $27,680 |
the range is the fee tail, not an estimate |
| ● |
Margin |
14.3% |
15.2% |
16.9% |
+1.7pt |
— |
13.3% to 16.9% |
reads high until the fee tail lands |
|
July is closed and it has moved twice since. A duty refund of $3,180 landed on Aug 06 and a cost-of-goods correction on Aug 11, so a July figure quoted in an email last week is not the July figure now. A closed month that can still change has to say when it last changed and why — which is what the restated pill links to, and why nothing here is described as final. Sellerboard shows the unrestated July, and that is the whole of the difference on that line.
|
|
Two things in this statement are not the same kind of number as the others. Temu settles as cash rather than per order, so its revenue sits on a different date axis from everything above it; and cost of goods is recomputed from landed cost every time a receipt is posted, so it moves backwards when a shipment arrives damaged. Both are correct and neither is comparable to a marketplace report that does it the other way — which is what the parity screen exists to make explicit rather than to argue away.
|