sorted by query volume ↓ · shares are ours out of the whole query
Query
Impressions
Clicks
Cart adds
Purchases
Search query
Query volume
Imps
Imp share
Clicks
Click share
CTR
Cart adds
Cart share
Purchases
Purch. share
Median price
□
light up bath toys for toddlers
38,204
31,884
83.5%
1,204
19.4%
3.78%
486
22.1%
148
24.6%
$24.14
□
rubber duck light up
22,880
18,406
80.4%
742
16.2%
4.03%
288
18.8%
96
21.4%
$22.88
□
duck bath toy
96,442
24,110
25.0%
386
4.1%
1.60%
112
4.8%
31
4.4%
$18.62
The head term. We show for a quarter of its impressions and convert on a twentieth of its purchases — the gap is not bid, it is relevance: our title never says bath toy. Fixing the title moves this line before any bid does.
□
therapy putty for hand strength
18,662
15,208
81.5%
604
17.8%
3.97%
204
19.4%
68
20.2%
$19.44
□
therapy putty
64,880
41,206
63.5%
1,088
9.2%
2.64%
288
9.9%
82
9.6%
$17.98
□
slant board for calf stretching
9,204
7,882
85.6%
288
14.1%
3.65%
84
13.2%
21
11.8%
$46.20
□
baby scale tray
6,880
6,204
90.2%
404
28.6%
6.51%
166
31.2%
74
34.8%
$33.44
□
coil spring toy
12,406
4,880
39.3%
162
5.4%
3.32%
48
5.1%
14
4.9%
$15.88
□
sensory bin scoops and tongs
8,204
1,206
14.7%
38
1.2%
3.15%
9
1.0%
2
0.8%
$21.40
10 of 148 shown · 18 queries where our purchase share trails our impression share by 20 points or moreshare is of the query, not of our own traffic