merged into another ASIN on Jul 30 — this tracking is dead
Two of these three rows are worth more than the prices on them. One rival has been out of stock for three days, which is the most valuable event on this board and the one nobody watches: for as long as it lasts we can hold a higher price or spend harder on the same keywords, and when it comes back the window closes without an announcement. The other has not changed in nineteen days because it stopped being a listing on 30 July — it was merged into another ASIN, and a tracker that cannot tell dead from stable will report its last known price forever.
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PB038
Coil spring walking toy
$9.99
—
18,204
412
4.3
ours
—
the rival below is under our cost of goods plus fees
matching sells at a loss; holding loses the buy box
A rival priced below our cost of goods plus fees is not a pricing decision, it is a warning. Matching $6.99 means selling every unit at a loss; holding $9.99 means losing the buy box, which is what has been happening for eleven days. The board states which of the two it is and stops there, because a repricer that cannot tell undercut from unprofitable will follow that rival all the way down — and their rank suggests they can sustain it longer than we can.
Three ASINs per product is a choice, and everything downstream inherits it. That set is what the profit board means by cheapest rival, what the price rules read, and what decides whether a listing is worth advertising — six screens, one input. Which is why staleness is a column here rather than a maintenance job: a tracked ASIN that has not moved in three weeks is either a stable competitor or a dead listing, and the two look identical until somebody checks. Outside Amazon there is no equivalent at all — Walmart and Target+ are a weekly search scrape and Temu publishes nothing per product, which is why those rows on the profit board name their source instead of showing a figure.
4 products shown of 16 · 48 ASINs tracked · 1 rival under our floor · 1 tracking dead · 1 rival out of stock · checked at 06:10their ASIN opens their listing; ours opens the product page in here