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Share under 12% 41
Winning share 28
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q queries   c compare   ⏎ ASIN
Search Catalog Performance
week ending 2026-08-16 · 166 ASINs · one row per ASIN, all queries pooled
week ending Aug 16vs prior week
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SQP — brand
SQP — by ASIN
SCP — catalog 166
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purchase share < 12%
imps > 10,000
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shares are ours out of every query the ASIN appeared in
ASIN
Impressions
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ASIN Product Queries Imps Imp share Clicks Click share CTR Cart adds Cart share Purchases Purch. share Top query
□ B01LXXBQWD Therapy putty, 4-pack 1,204 412,880 58.4% 9,206 11.2% 2.23% 2,404 12.1% 682 11.8% therapy putty
□ B0F2K91XYZ Light-up rubber duck, 3-pack 884 284,206 41.2% 6,404 8.8% 2.25% 1,806 9.4% 512 9.1% light up bath toys
□ B07QQ4M2LK Baby scale weighing tray 206 48,206 86.2% 2,880 28.4% 5.97% 904 30.1% 318 32.4% baby scale tray
□ B09W2FF3M1 Slant board, adjustable 442 96,404 34.8% 1,806 6.2% 1.87% 442 6.8% 108 5.9% slant board
□ B08H3RRT7C Coil spring walking toy 318 62,880 28.1% 1,204 4.4% 1.91% 288 4.1% 74 3.8% coil spring toy
□ B0BQ1MM4TX Sensory bin scoops, 6-pack 166 18,404 14.2% 482 1.8% 2.62% 106 1.6% 24 1.4% sensory bin scoops
SCP and SQP will never tie, and that is not a bug. SQP aggregates by query and counts an ASIN once per query it appeared in; SCP aggregates by ASIN across every query at once. A shopper who searched three terms and bought once is three rows in SQP and one here. Add SQP's purchases and you get 1,884; this page totals 1,718. The 166 difference is that overlap, and it is the reason SCP is the honest denominator for “how is this ASIN doing in search” while SQP answers “how is this phrase doing”.
6 of 166 ASINs · 1,718 purchases · SQP totals 1,884 for the same week
the 166 gap is multi-query overlap, not a reconciliation error
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