was Therapy Putty 4 Pack Medium Resistance Hand Exercise Therapy Putty for Hand Strength Training, Occupational Therapy and Stress Relief
now Therapy Putty 4 Pack Medium Resistance Hand Exercise Grip Strengthener for Occupational Therapy
Cut the phrase that repeated therapy putty a second time — it was already the first two words, and it was costing 31 characters. The room went to grip strengthener: 31,406 searches a month, and this listing did not contain it anywhere. Under 75, so Item Highlights render again.
was FOUR RESISTANCE LEVELS IN ONE PACK — extra soft, soft, medium and firm, so one purchase covers a full course of hand therapy rather than a single stage.
now FOUR RESISTANCE LEVELS IN ONE PACK — extra soft, soft, medium and firm, so one purchase covers a full course of hand therapy for adults, from early recovery to daily hand strengthening.
Two phrases placed, both from search terms that already converted for us this window — not from a volume list.
Backend search terms
238 b
→
214 / 250 b
was putty therapie hand knete therapieknete fingertrainer handtrainer physio rehabilitation fein motorik greifkraft stressabbau knetmasse
now therapieknete fingertrainer handtrainer physio rehabilitation fein motorik greifkraft stressabbau knetmasse fidget anxiety squeeze
Dropped putty, therapie and hand knete — all three already appear in the title or bullets, and a repeated word buys nothing here. That freed 24 bytes.
what it was given
✓
214 keywords, with volume and our rank
from SQP, Jungle Scout and the Aug 11 teardown
✓
Search terms that converted this window
Jul 19 – Aug 17 — 41 terms with at least one order
✓
Where every keyword already sits
title, bullets, A+, backend — so nothing is placed twice
✓
Your compliance rules
age 13+, no medical claims, no rival brand names
✓
Your last 20 published titles
for voice — sentence case, no exclamation marks
□
Competitor listings
off — turn on to mirror their phrasing
keyword ledger
+
grip strengthener
31,406/mo · was nowhere
+
fidget anxiety squeeze
14,206/mo · backend
+
hand therapy for adults
8,204/mo · converted 6×
=
all 18 placed keywords kept
none lost to the rewrite
−
3 duplicate backend words
freed 24 bytes
88%
coverage, from 62%
asked for, not done
×
pain relief
22,884/mo — a medical claim; your compliance rule blocks it
×
doctor recommended
no evidence on file to support it
×
best therapy putty
superlative — Amazon style guidance
This is a draft sitting on top of your draft. Publishing goes through the same validation and the same gate as a hand edit — there is no second path to Amazon.
Discard
Keep and edit
Accept all 3