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9 proposals · 6 give up volume to gain some · 1 blocked on a certificate it does not have
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UID Product Section Why now Adds Evidence Drops Gives up Chars Gates State
● PB038 Coil spring walking toy title title > 75 walking spring toy 2,400/mo · 6.1% CVR slinky −33,800/mo 72 / 75 5/5 live
This row is why the Gives up column exists. The title came in under 75 characters so Item Highlights would render, which is worth real money — and the character it cost was the term slinky, 33,800 searches a month, gone. That is possibly still the right trade. It is definitely not a trade anyone can make from a screen that only lists what was added. A rewrite is a swap, and a board that shows one side of a swap is not showing the decision.
● PB345 Light-up rubber duck, 3-pack bullets CVR drop bath toy for toddlers 18,400/mo · 8.4% CVR glow duck −900/mo 4 × 198 5/5 awaiting review
● PB224 Therapy putty, 4-pack backend keywords gap vs SQP hand strengthening putty 9,100/mo · 7.2% CVR stress putty −2,200/mo 244 / 250 5/5 awaiting review
● PB106 Slant board, adjustable description thin copy calf stretcher incline 4,800/mo · 5.4% CVR — — 1,842 / 2,000 5/5 awaiting review
● SW043 Baby scale weighing tray title rank slide infant scale tray 1,600/mo · 9.1% CVR pet scale −4,400/mo 74 / 75 5/5 awaiting review
● PB604 Halloween glow skeleton title seasonal glow in the dark skeleton new · no history — — 68 / 75 4/5 blocked
Five gates, and each of them has already caught a real defect on a shipped run. Character limit, so Item Highlights keep rendering. No repeated token, because Amazon ignores the second one and it costs a slot. Brand and pack size preserved, which caught four listings where the size in the internal name disagreed with the live one. No claim that needs a certificate — that is the gate PB604 is failing, since “glow in the dark” on a toy graded under 13 pulls a CPSIA test report we do not have. And a rollback file written before the write, not after.
● PB211 Sensory bin scoops, 6-pack bullets low CTR montessori scoop set 3,300/mo · 6.8% CVR kids scoops −400/mo 4 × 186 5/5 draft
● PB512 Christmas light-up snowman title seasonal lighted snowman decoration 12,900/mo · 4.9% CVR xmas snowman −1,100/mo 71 / 75 5/5 draft
● PB077 Wobble cushion backend keywords gap vs SQP wiggle seat for kids 6,700/mo · 7.9% CVR balance disc −8,900/mo 248 / 250 5/5 draft
No keyword goes in because a model liked the sound of it. Every addition carries its own evidence — search volume and the conversion rate our search-term report measured on it — and the two come from different places on purpose: volume from research, conversion from what we actually sold. A term with volume and no conversion history is proposed as a test and labelled as one, never presented as an optimisation.
9 proposals · 6 trade one term for another · 1 blocked · rollback written before every publish, never after
a rewrite is a swap; showing only the additions hides the whole risk
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