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Losing money in a shop 2
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Marketplaces · profit by product
166 products · 7 shops · $70,010 revenue · net $15,950 · 2 products losing money in a shop
orderslast 30 days
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one row per product across every shop — open a row to split it by shop
Product
Sales, last 30 days
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What to look at
UID Product Shops Units Revenue Ad spend Fees Cost of goods Net profit Margin What to look at
● ▼ PB345 Light-up rubber duck, 3-pack 6 of 7 1,298 $19,819 $2,321 $8,349 $5,426 $3,723 18.8% one shop is losing money inside a profitable product
├ Amazon US $16.99 each 47% 612 $10,398 $840 $4,387 $2,558 $2,613 25.1% PPC launch — day 14 gate on 31 Aug
├ Amazon CA $16.61 each 7% 96 $1,594 $120 $709 $401 $364 22.8% —
├ Amazon MX $14.20 each 3% 38 $540 $46 $241 $159 $94 17.4% price is 50c above its floor here
├ Walmart $16.99 each 11% 143 $2,430 — $809 $598 $1,023 42.1% best margin — 8% fee, no ads running
├ Target+ not listed — — — — — — — — two rivals sell there at $17.99 and $19.49
├ Temu $11.49 each 30% 388 $4,458 $1,315 $2,105 $1,622 −$584 −13.1% under its floor, and the labels cost $4.30
└ Shopify $18.99 each 2% 21 $399 — $98 $88 $213 53.4% —
18.8% is not this product’s margin, it is the average of seven of them. The duck clears 25% on Amazon US, 42% on Walmart and loses $584 on Temu, and the total is the only number that never happens to anybody. The Temu line is under water twice over: the price sits below the floor that shop’s own fees imply, and the shipping figure behind it is stale — the labels really cost $4.30 against $2.78 collected. Closing that one line is worth more than a percent of margin on everything else.
● ▶ PB224 Therapy putty, 4-pack 7 of 7 1,846 $21,340 $1,980 $9,120 $4,227 $6,013 28.2% cost of goods rose 5c on Tuesday
● ▶ PB106 Slant board, adjustable 5 of 7 214 $9,742 $612 $3,410 $3,514 $2,206 22.6% returns went 5.4% → 14.1% after the title rewrite
Cost of goods is a moving number, and it moved on the receiving dock. The putty went from $2.24 to $2.29 landed when eighty units were written off wet and the freight spread over fewer sellable units. Five cents is nothing on one order and it is $92 across this month — so every line on this board is priced from landed cost as it stands today, not from the number that was true when the shipment left.
● ▶ PB038 Coil spring walking toy 6 of 7 908 $8,124 $1,460 $4,290 $2,125 $249 3.1% $1,460 of ads on $8,124 of sales
● ▶ PB211 Sensory bin scoops, 6-pack 4 of 7 322 $6,114 $410 $2,240 $1,307 $2,157 35.3% missing from Temu and two Amazons
● ▶ SW043 Baby scale weighing tray 6 of 7 188 $4,012 $286 $1,540 $831 $1,355 33.8% Temu is 27% under the US price
● ▶ PB512 Christmas light-up snowman 2 of 7 34 $859 — $318 $294 $247 28.8% seasonal — five shops never had it
Advertising is inside this margin, which is why the coil spring is the problem row and not the snowman. It sells more than the scoops and keeps $249 of it, because $1,460 of ad spend sits on a $9 product. A gross margin would have called it healthy. And the Shops column is the other half of the story — four of seven, two of seven — because the cheapest growth on this board is a shop a product is not in yet rather than a price somebody has to cut.
7 products · 4,810 units · $70,010 revenue · $15,950 net · 22.8% margin · Temu on a cash basis, everything else on order date
ad spend and fees are inside this margin, which is why it is lower than the one in the sheet
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