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Overspending 6
Budget-capped 9
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Campaigns
64 campaigns · $1,284/day spend · ACoS 24.6%
Jul 19 – Aug 17vs prior 30d●
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All 64
Sponsored Products 41
Sponsored Brands 14
Sponsored Display 9
spend > $20/day
ACoS > 30%
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the window is not a filter — it changes what every number means
State Campaign ASIN Pacing Budget Stock Imps Clicks Spend Sales ACoS ROAS
□ ● PB345 · Duck · SP Exact B0F2K91XYZ capped 14:20 $40.00 11d 184,220 1,914 $1,062 $2,884 36.8% 2.72x
□ ● PB224 · Putty · SP Broad B01LXXBQWD capped 09:40 $65.00 34d 302,884 2,410 $1,928 $3,116 61.9% 1.62x
□ ● PB106 · Slant Board · SP Auto B09W2FF3M1 even $25.00 41d 96,410 742 $604 $712 84.8% 1.18x
□ ● PB038 · Coil Spring · SP Exact B08H3RRT7C capped 11:05 $22.00 6d 88,412 1,044 $662 $2,240 29.6% 3.38x
□ ● SW043 · Scale Tray · SB Video B07QQ4M2LK even $30.00 128d 142,006 1,188 $886 $4,102 21.6% 4.63x
□ ● PB211 · Sensory Scoops · SP Broad B0BQ1MM4TX even $18.00 62d 44,882 388 $204 $486 42.0% 2.38x
Window spend, sales and ACoS only exist over a span — so a window always carries what it is measured against
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Compare with Off Previous period Same period last year Custom Jun 19 – Jul 18
Chart by Day Week Month
Aug 14–17 have not finished settling
Amazon posts fees for about four days after an order, so profit and ACoS across this window read roughly 12% better than they will end up. Fine for a spend check, wrong for a baseline.
End at Aug 9 instead
Days run midnight to midnight Pacific — the marketplace's boundary, not yours. Every marketplace on this account is converted to it before anything is summed.
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Window Jul 19 – Aug 17 · compared with Jun 19 – Jul 18 · 4 days still settling
the amber dot on the control means the window includes unsettled days
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